15 November 2018
CDE was among the winners at the Chartered Institute of Marketing (CIM)’s prestigious Ireland Marketing Awards last Friday (9 November), picking up the ‘Marketing Team of the Year’, as judged by an esteemed panel of experts. The judging panel included Nicky Jackson, Deputy Head of Local Campaigns for the Cabinet Office and Ann McGregor FCIM, CEO of the Northern Ireland Chamber of Commerce and Industry.
The awards were held at the magnificent Titanic Belfast and hosted by CIM, the world’s leading professional marketing body, with partners The Marketing Trust. The ceremony highlighted the new face of marketing, with digital innovation and multichannel customer experience at the forefront of this year’s winning campaigns.
CDE scooped the prestigious ‘Marketing Team of the Year’ award for its unrivalled performance in delivering marketing excellence across the brands they manage globally.
Sarah Corr, CDE Director of Marketing, said: “We were delighted to be awarded ‘Marketing Team of the Year’ at the CIM Ireland Marketing Awards. This is great recognition for the contribution of innovative and impactful marketing tactics employed by my team to drive business performance.”
“During the award period, the Marketing team delivered a complete company re-brand, opened a new centre of excellence in North America, launched the inaugural Circular Driven Economy Symposium and created industry-leading sales support resources using immersive technologies. We are currently planning for 2019 which will include a range of market-leading campaigns to support our five sectors across eight regions worldwide.”
On the night, Chris Daly, Chief Executive of CIM, addressed the finalists by saying: “We are here tonight to recognise and celebrate the insight, creativity and impact Irish marketers are having on the world. Tonight, we will celebrate and crown the very best our sector has to offer.”
“I am delighted that the Marketing Trust, which has provided invaluable support to the industry, has joined forces with us in Ireland for the first time, to highlight the advantage marketing can provide in today’s increasingly competitive – and often uncertain – business environment.”
Discussing the night, Eileen Curry, Chair of CIM Ireland, said: “It was a hugely successful night. It’s clear that the role of the marketer is becoming more demanding, competitive and varied as it expands to encompass data analysis, commercial awareness, business development, and customer experience. Our winners have demonstrated the enormous value that marketing brings to a business or an organisation, particularly during these times of immense change. I would like to offer my congratulations to all who made it to the finals; they reflect the very best in marketing talent and I’d also like to thank our founding partner, The Marketing Trust, who help make these awards possible.”
The CIM Ireland Marketing Awards are a celebration of the very best marketing innovations, interventions, and campaigns crafted by organisations, businesses and agencies from across Ireland.